How much better does it get for online marketing geeks? Former Apple chief evangelist and author Guy Kawasaki spoke about his book Enchantment this morning. His updated take on How to Win Friends and Influence People gives a fresh take on how to connect offline as well as online in a digital world. He definitely models his first premise: Be Likable!
The day ended with Fast Company writer Dan Heath offering wisdom from his NY Times bestseller Switch: How to Change Things When Change is Hard. Perfect for inbound marketers who are working to change marketing so that it works for today’s realities.
Between the two talks HubSpot founder and CEO Brian Halligan updated us VARs on the direction the company is taking to help companies embrace the changes in the way they must market to be successful.
Let me share with you that it’s such exciting stuff. Successful marketing has never been easy or without sufficient investment.
At least now, you can finally see the results of your marketing investment – of dollars and time – in concrete terms. More than ever before you can integrate your efforts for great efficiency and with maximum control.
When I get back to the office I’ll share more specifics. Just thought I’d give you a small rundown and a bit of the day’s energy.
